What local search looks like in Northridge
Someone near Reseda Boulevard picks up a phone and types "dentist near me" or "best tacos open now." Google shows a map with three businesses first. Most people call one of those three and never scroll further.
Google says it picks those three using relevance, distance and prominence. Relevance is how well your listing matches the search. Distance is how close you are to the person searching. Prominence is how well known and trusted your business looks online. You cannot change distance. You can improve the other two.