What Meta Ads management actually includes
Meta Ads are paid posts and short videos that show up in Facebook and Instagram feeds, Stories and Reels. You pay Meta to show them to a chosen audience. You do not need a big following.
Local targeting is the part that matters most to a neighborhood business. You can show ads only to people within a set radius of your location, or only inside specific cities and zip codes. A dentist might target a few miles around the office. A mobile service might target a list of towns.
Ads can send people to a website, to a call button, or to a lead form that opens inside Facebook or Instagram. A lead form is a short form with the person's name, phone number and a question or two, so they never have to leave the app. Here is what we usually handle:
- Choosing the goal: calls, form leads, messages or website visits
- Setting the radius or area so you only pay to reach nearby people
- Writing the ad copy and picking or editing the images and video
- Building lead forms and call buttons that are easy to use on a phone
- Tracking what comes in and cutting what does not work