What lead generation means for a local business
Big companies talk about funnels and pipelines. A local business owner has a simpler question: did the phone ring today? Lead generation is the work that answers yes more often.
For a dentist, a lead is a new patient booking a cleaning. For a plumber, it is a homeowner calling about a leaking water heater. For a law office, it is a consultation request. In each case a real person decided to contact you.
Traffic is only the first step. A website can get thousands of visits and produce no calls if the page is confusing, the phone number is hard to find, or nobody answers. We measure success by contacts, not visits.